Abstract
Keywords: core competence, competitive advantages, strategy, strategical analysis
The picking up speed globalization puts sharply the question of the organizations competitive advantage. But how to set what capabilities of an enterprise are important? Which part of the functions it accomplishes, contributes to form the products features, desired by the consumer. And which resources, materials and equipment, business processes and knowledge are the key to achieve that? How to formulate the enterprise strategy the maximize the benefit for the consumer?Apart from giving answers to these questions, this article aims at taking up the core competence as an object of strategic analysis.