Abstract
In the last decade globalization has been mentioned in Yugoslavia for ideologriathet then survival purposes. Since early 90s the automotive industry in Yugoslavia faces the crisis with never met before anywhere in the world. The completion of it can not yet be seen. Experience would say two ways should be driven simultaneously for reaching the table of deserts. Strategic Planning should become the means to fulfil the development targets, which neither have been specified, nor strategic partners, that are not yet found, granted the peace of cake. Yugoslav automotive industry finally must face the globalization challenge