Abstract
Keywords - Technical Translation and Technical Documentation. Post-sales Service. Added Value. Customer Satisfaction. Design (I+D), Production and Technical Documentation.
Abstract - The automobile sector is one of the most competitive and globalized sectors that exist. The great variety of models, performance features and available prices, convert the post-sales service to an added value with which the manufacturers look to unmark from its field. An important component of the post-sales service is shaped by the technical documentation, which offers the user the precise information to exploit 100% of the possibilities of the product just recently acquired. A correct comprehension of the utilities and functions that the automobile possesses rebounds in a greater useful life of the same, better security and therefore in the customer satisfaction. Likewise, the repair shops need exhaustive information to undertake correctly and with guarantees the vehicle repairs.
The technical documentation has by objective to transmit to the customer, in a direct and clear manner, the obtained results during the investigation cycle, production and design, independently of the culture and country to which it is destined for. A correct editing, some clear illustrations and an accurate and structured translation, permits transmitting to the user the complete potential of our product. Therefore, the technical documentation is the added fundamental value to the product proper.
The post-sales service is, today, the key to satisfy the new market needs, and represents a clear competitive advantage in the technical sector. The companies should understand that being pioneers in the development of this business area will allow them to reach the client with greater clarity and definition. The product is important, but the fidelity in the trademark is greater.