Abstract
The failures in the products design diminish its market competitiveness. In these situations it is necessary to taken into account the corrective actions. The improvements to the product must eliminate the failures without raising up the costs for product redesign and production adjustment beyond the critical limit of 20% from the initial development costs. This paper presents a novel methodology to approach product redesign for keeping the final result in the limits of economic competitiveness. It is based on advanced tools of competitive engineering (Functional Analysis, Failure Mode and Effects Analysis - FMEA, SQUIZ) and in order to reveal the value incorporated within product, as well as to solve innovatively various divergences imposed by the product redesign process.
Keywords: Product Design, Functional Analysis, FMEA, SQUIZ