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Customer Satisfaction And Adding Value In Car Dealerships
CAR2011/CAR2011-1167

Authors

1Frank Kirstein - TUEV SUED Auto Consult GmbH, Germany
Gheorghe Ciolan - Transilvania University of Brasov, Romania

Abstract

One who wants to add value to a good / service has to follow a goal where money is exchanged for the quality of a product / good and service itself. This needs to be more than the output of goods/ services and materials of which were used in the production process. Something has to be created where the customer has a greater interest in spending his money. At the customer's willingness to trade his money for a good or service, the customer service satisfaction level is an important criterion for the company. This creates a long-term customer relationship. Satisfied customers are the basis for adding value in companies.

Keywords: Car Dealership, Customer Satisfaction, Value Added

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