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SimuQuest is a model-based tools and services company based in Ann Arbor, Michigan, USA.

We work in close collaboration with our OEM and Tier-1 clients to provide a new class of model-based tools that seamlessly integrate with other model-based tools such as Simulink. This enables more agile development of control systems and software, even with the most complex systems. The quality and efficiency advantage afforded by intelligent collaboration is enabling these companies to get to market fast with more innovative electronic solutions. These intelligent, easy-to-use tools enable real-time validation, easy collaboration, custom rule checking, automated error-free integration, and more. Build, test, and simulate with confidence. What does this mean? Solve real problems, quickly. Embrace change without fear. Rapid iterative development. A competitive advantage.

SimuQuest’s UniPhi and QuantiPhi products provide a new level of intelligence for model-based design, reducing safety and warranty concerns, allowing automotive engineers to focus on innovation while still satisfying ISO26262. A centralized solution means that you can change, experiment, and change again; knowing that UniPhi will watch your back. Utilize a suite of built-in rules to ensure that your data, interfaces and system architecture are rock-solid, or add your own to guarantee that your conventions are followed every time. Integrate with Simulink, or almost any other development tool, using flexible APIs. Whether you’re designing, modeling, or testing, UniPhi will get you to a complete solution, quickly and safely.

John Mills

John Mills heads SimuQuest, Inc. as President and CEO. John co-founded SimuQuest in 2001 with a vision to develop software tools that would enable rapid model-based innovation of vehicle controls.

John’s career started with Ford Research in the UK, after graduation from Aston University in 1986. He was involved in the development of electronic throttle control (ETC) technology, moving to the USA in 1991 to support ETC development and multi-variable engine idle speed control for Ford.

In 1992 John joined GM Powertrain developing engine air/EGR estimation/prediction algorithms and controls oriented vehicle models.

In 1995 he moved to Hyundai as a Manager for Powertrain Controls and Diagnostics.

In 1997, John joined Motorola Automotive in a technical lead role to focus on engine control and to determine the viability of automatic code generation (auto-code) for production.

In 1999, John was made responsible for managing Motorola’s new model-based software development group. In this role, John led the first auto-industry production auto-code deployment, whereby all of the application level controls & diagnostics software were auto-coded. This first application was for the Ford power seat module and the software defect/effort/cost reductions were dramatic.

John has an MS in Electronics and Computer Control Systems from Wayne State University and BSc with Honors in Electrical and Electronic Engineering from the University of Aston in Birmingham, UK.

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